Pricing System

As a new registered customer you will be able to purchase our products at Wholesale price.

Pricing System for silver and gold items:

As you all know, the raw material prices are fluctuating. Our pricing system will adjust our selling prices based on the daily raw gold and silver prices.

Our selling prices (prices in the price list) are calculated based on a certain reference price of the raw material. If the price of gold or silver changes, the selling price online will change as well (according to the weight of the material the item contains).

Our actual reference prices are calculated by gram and are the following:

  • Reference price for silver is CHF 1.00 per gram
  • Reference price for 18k gold is CHF 32.00 per gram

We follow the prices of our raw material on

For Example, on 01/06/2018 for the materials per kilo:

  • 1 kilo = 1000 gram
  • 18K Gold has 75% pure gold.
Material Rate Price per kilo Price per Gram
Silver CHF 521.50 / 1000 = CHF 0.5215 per gram
Gold CHF 41,179 / 1000 = CHF 41.179 per gram of 100% pure gold
18K Gold CHF 41.179 x 75% = CHF 30.884 per gram

For Example:

Item wholesale reference price = CHF 6.30 (our reference price at CHF 1.00 per gram in the price list)

Item contains 2.5 gram of Silver.

  • In case the silver price changes to CHF 1.10 per gram (CHF 0.10 increase)
    New Price = CHF 6.30 + (CHF 0.10 x 2.5gr) = CHF 6.55

  • In case the silver price changes to CHF 0.90 per gram (CHF 0.10 decrease)
    New Price = CHF 6.30 + (CHF -0.10 x 2.5gr) = CHF 6.05

This pricing system will be applied to the following items:

  • All Silver products
  • All 18k Gold products (G18K-..., WG18K-..., RG18K-...)